Strategic advisory for brands at an
inflection point.
RS Collective advises fashion and lifestyle brands on growth, international expansion, and commercial strategy.
How we work
RS Collective is engaged during moments of change: entering new markets, evolving business models, navigating leadership transitions, or restoring commercial discipline as complexity grows.
Our work is pragmatic, data-informed, and grounded in real operating experience. We partner closely with leadership teams to bring clarity and structure to complex decisions, without overengineering or unnecessary process.
Our focus
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Clarity on where to focus and what matters most next.
RS Collective works with leadership teams to define growth priorities, assess opportunity, and align strategy with commercial reality to support decisions that shape the next phase of the business.
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Intentional expansion without losing focus or discipline.
Work supports brands entering or scaling across global markets, balancing global strategy with local nuance to ensure expansion is executable, coherent, and grounded in how the business actually operates.
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Go-to-market models designed to support scale and flexibility.
RS Collective helps teams design and evolve distribution structures across wholesale, retail, and partner-led models, ensuring growth ambitions are supported by the right commercial architecture.
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Stronger execution through structure and alignment.
Engagements bring rigor to pricing, processes, and cross-functional workflows, helping organizations operate with greater consistency as complexity increases.
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A senior thought partner during moments of change.
RS Collective works closely with executives navigating growth, transition, or organizational shift. We provide perspective, structure, and clear recommendations when the path forward is not obvious.
Experience
RS Collective is led by Alice Luo Perkins, a strategy-driven commercial leader with over 15 years of experience across global fashion and lifestyle brands, including Tory Burch and American Eagle.
Her background includes senior international roles spanning APAC, EMEA, LATAM, and North America, as well as advisory work supporting executive teams through growth, expansion, and operational change.
Select recent engagements include:
Advising FRAME on APAC growth strategy amid organizational transition and business model evolution
Supporting Draper James during a commercial organization transition